Pretty is a business innovation strategist with over 15 years of experience in ICT, business leadership, and entrepreneurship development. She has shaped STEM Ignited’s strategic direction, designing scalable programme models and cultivating partnerships that expand reach and deepen impact.

Her systems-led approach ensures programmes are visionary, operationally sound, and built for long-term sustainability. By bridging technology, innovation, and human-centred design, she creates pathways that deliver meaningful and lasting impact.

Pretty is an accomplished social entrepreneur from Pretoria. She is the founder of a digital creative tech agency Virtuoso Digital and co-founder of STEM Ignited, Recalibrate, Betterforce Digital, and Slow Textiles. Pretty is on a mission to create science- and technology-focused entrepreneurial spaces that drive innovation, opportunity, and climate justice in South African townships and rural communities.